CMO’s AI Playbook:
Upskilling your Team for the Future of Marketing
Chief Marketing Officers, Senior Communications Professionals
12 - 1 pm CST
November 25, 2025 Online
CMO’s AI Playbook: Upskilling your Team for the Future of Marketing
As AI transforms every corner of marketing—from content creation to analytics—today’s Chief Marketing Officers (CMO’s) face a new challenge: how to lead teams that are both innovative and ethical. This one-hour Lunch & Learn explores practical ways to integrate AI into your marketing strategy while protecting your team’s creativity, wellbeing, and trust. Learn how to balance rapid technological change with thoughtful leadership and prepare your organization for the next era of ethical, human-centred marketing.
Course Overview
The New AI Marketing Landscape
Explore how AI is reshaping content creation, customer engagement, and analytics—and what this means for marketing leaders.
Leading with Ethics and Empathy
Learn strategies for maintaining creativity, protecting wellbeing, and fostering trust while safely integrating AI into your team’s workflow.
Learning Objectives
Understand the AI landscape and the major trends affecting marketing teams
Learn effective AI use cases for corporate marketing
Explore how AI and Technostress may be affecting your team and strategies to prevent burnout
Instructor
Katrina German is the founder of Ethical Digital, a Forbes-signed author, one of Canada’s Top 25 Women in Tech, a three-time tech co-founder, and a seasoned digital strategist who has inspired millions through online content. A 5-star-rated speaker, Katrina has delivered engaging presentations to thousands of people both live and online. She blends ethics, practical tools, and over 25 years of professional experience to deliver talks described as “eye-opening,” “educational,” and “entertaining.”
Trend with Trust.
When you register for this lunch and learn, you also receive a FREE Ethical Digital membership.
Frequently Asked Questions
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This is a course for senior marketing and communications professionals who are leading teams and guiding organizational strategy.
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Click on the gold “register now” button and go through the checkout process. Once you pay and complete your registration, you will be emailed your zoom link to attend.
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If this course if cancelled, you will be sent an email notification and then a refund within 24 hours. You will also receive an invitation to attend the make-up session.
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Although we will be recording the presentation, we will not be distributing copies of the recording after the event. This encourages more interaction between a live audience and instructor.
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Yes. We can customize this presentation for your marketing or leadership team. Please contact us at hello@ethicaldigital.ca to set up a time to chat about your needs.