The Definitive Guide to Assessing Online Sources

With this guide you’ll

  • Learn how to discern between fact, fiction, and biases

  • Find better info online. 

  • Be equipped to make better decisions and disrupt misinformation.


About This Guide


This document outlines a series of questions that help you find good information online. What do I mean by good information? Information that is verifiable, up-todate, and supported by reputable experts and rigorous methodologies. Whether you’re an entrepreneur, digital strategist, student, or none of the above—if you use the internet, you need to read this guide

Download the Guide

This guide contains excerpts from our very own public relations guidelines, so you know we invested a lot of care into it. Download the guide today to get up to speed on the DE&I terms you need to know. 


About Us

Respect for everyone, everywhere is what we’re after. As a leader in the digital marketing industry, we’re working towards this by delivering ethical digital strategy to our clients, conducting research, and creating a world-class certification