About Ethical Digital

Ethical Digital has been changing the trajectory of the Internet since 2020.

At Ethical Digital, we are strong believers that:

  • If the Internet is shaping the future, all people should have the same opportunities to shape that future, especially underrepresented groups. 

  • That the Internet is a reflection of our society and that we can work on our digital systems to see a change in reality. 

  • We need to work with the existing people creating the Internet to ensure that digital practices are good for humans, not just profits. 



Our Vision

To Change the Trajectory of the Internet.

Our Mission

Working with Leaders and Innovators to Build a Better Digital Society.

Our Values

Respectful Relationships, Inclusive Innovations


We Currently Provide:



Our services and products reflect our “Theory of Change”.

If we: Work with academia and stakeholders to compile fact-based research, educate digital and corporate industries about important trends, create communities of people who also believe in ethical digital principles, provide them with the tools they need to implement their knowledge, then we’ll see action and change. 

This is our Theory of Change: the actions that drive our vision and move our mission forward. Changing the trajectory of the internet goes beyond just us, but this is how we’re starting, and we’re happy you’re here with us to make it happen by getting involved with our digital marketing efforts, research, training, tech development, and certification.

2012

2013

One Story

Katrina German was the Cofounder of a social impact technology company that worked with hundreds of change organizations like United Nations Women, Salvation Army, CBC, and more to use video to tell the stories of impact.

Women in Tech

Recognizing the under-representation of women in technology development, Katrina started several initiatives to encourage more women into technology roles.
"Technology is shaping the future of all industries. I want women (and all groups) to be involved in shaping that future."

Demand Better From Social Media on Content

2016

Katrina writes an op-ed about how Facebook is influencing our democracy and the way that people are engaging with each other.

2018

Woman in Communications Award

Katrina starts a digital marketing agency, writes a book about digital marketing, and wins the coveted International Women in Tech® Woman in Communications award.

Katrina builds her team with some of the best in the industry. As the movie "The Social Dilemma" hits Netflix and brings the topic of data privacy into the public realm, the team decides it is time to dive deeper into the impacts of technology and social media on the Canadian public.

2020

Dream Team

The Ethical Digital team grows to 12 talented people across Canada, where we've gotten started on three major initiatives: Social Media and Well-Being, The Allyship, and Indigenous Women in Tech. These projects and our mission are brought to you by our purpose-driven digital marketing clients.

2021

Still Growing

Big news: we've become a Certified WBE Canada (Women Business Enterprise) and a Certified B Corp company! We’re in serious growth mode, and we continue to work with amazing digital marketing clients, while also launching our training programs for social media and well-being.

2022

Collecting Certifications

2023

The Future

In addition to growing our inclusive digital marketing services and corporate training options, we are working on building a community of ethical communications professionals and are launching a new technology tool! Stay tuned!

Our Team is From Across Canada:

  • Katrina German

    Founder, CEO

    | Saskatoon, SK |

  • Michelle Banman

    Executive Assistant, Operations, HR Manager

    | Saskatoon, SK |

  • Sandra Herriot

    Chief Development Officer

    | Toronto, ON |

  • Kevin Tidalgo

    Lead Designer

    | Saskatoon, SK |

  • Joanne Harabas

    Senior Digital Strategist

    | Toronto, ON |

  • Harley Rivet

    Digital Strategist

    | Saskatoon, SK |

  • Emma Burns

    Lead Content Writer

    | Moose, Jaw, SK |

  • Ganiyat Olugbedu

    Ad’s & Analytics Analyst

    | Regina, SK |

  • Alina Perrault

    Indigenous Woman in Tech Coordinator

    | Regina, SK |

  • Alyssa D'Souza

    Contractor

    | Toronto, Ontario |

  • Vida Maksimoska

    Contractor

    | Toronto, Ontario |

Awards



We are B Corp and Women’s Business Certified
WBE NUMBER: CA202231.

And every purchase you make at Ethical Digital helps to save trees though our friends at OneTribe.

We work with clients who are moving the needle on one of the 17 United Nations Sustainable Goals.

And we’ve had some great wins as we’ve been moving towards “Changing the Trajectory of the Internet”