Social media • Blogs • Email Strategy • Public Communications
Innovation Saskatchewan
Helping Saskatchewan businesses succeed.
Success Stories
We interviewed 100+ Saskatchewan-founded technology startups and write about these company journeys and their highlights. In celebration of #sktech, it was our honour to work alongside Innovation Saskatchewan to highlight all of the awesome tech coming from our province!
In late 2016, Innovation Saskatchewan (an arms-length government agency) made supporting the technology community in Saskatchewan one of their priority areas. A transformational strategy was needed to boost Saskatchewan’s image as a rising star in Canada’s tech scene.
We created the strategy and worked closely with the IS internal communications team to advance their digital platform to inform the public about the innovative companies growing in the province. We did this by implementing social media posting calendars, responding to public inquiries and using analytics to inform ongoing digital strategy.
As we interviewed the exciting tech companies in the province, we also created assets for social media. Coupled with a strong collection of curated “evergreen content” that we created and a great relationship with the IS team, the ongoing social media campaign was a success!
The Twitter, Facebook, Instagram, and LinkedIn profiles moved from no activity to a reach of over 1.2 million people.
1.2 Million Reach
Social Media Campaigns
12 Million
impressions
The #SKTech hashtag has over 12 million impressions.
Our email strategy has open and click-through rates that are double those from other government correspondence in North America (20% is standard).